Oct 21, 2020   4:12 a.m. Uršuľa
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Course syllabus 2_UMM_U - Spatial Management and Marketing (FAD - WS 2020/2021)

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Slovak University of Technology in Bratislava
Faculty of Architecture and Design
Course unit code: 2_UMM_U
Course unit title:
Spatial Management and Marketing
Mode of delivery, planned learning activities and teaching methods:
2 hours weekly (on-site method)
seminar1 hour weekly (on-site method)

Credits allocated:
Recommended semester/trimester:
Urban Design - master (compulsory), 3. semester
Level of study:
Prerequisites for registration: none
Assesment methods:
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Learning outcomes of the course unit:
Spatial Management and Marketing offers students to gain a basic knowledge and overview in the field of management and marketing of urban development at the zonal, urban and regional level in both, theory and application. The course deals with the principles of connecting spatial management and marketing to the spatial and urban planning system. Students are explained appropriate marketing and management methods, tools and procedures for guiding development projects in a market economy.
Course contents:
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Recommended or required reading:
VITKOVÁ, Ľ. Kvantitatívne parametre urbanistických štruktúr. Bratislava: ROAD, 2008. 113 p. ISBN 978-80-88999-35-5.
COPLÁK, J. Marketing v plánovaní a usmerňovaní rozvoja územia. Architektúra a urbanizmus, p. 3--15.
DOBRUCKÁ, L. -- COPLÁK, J. -- JAMEČNÝ, Ľ. -- JAŠŠO, M. -- LADZIANSKA, Z. Tvorba strategického rozvojového plánu obce. Bratislava : Univerzita Komenského, 2007. 150 p. ISBN 978-80-89197-66-8.

Language of instruction:
Courses evaluation:
Assessed students in total: 30

23,3 %
23,3 %
20,0 %
23,3 %
10,1 %
0 %
Name of lecturer(s):
Bc. Ing. arch. Tomáš Hanáček, PhD. (examiner, instructor, lecturer) - slovak, english
Ing. arch. Viktor Kasala (lecturer) - slovak, english
Ing. arch. Katarína Smatanová, PhD. (lecturer) - slovak, english
Ing. arch. Dominika Štrbíková (instructor)
prof. Ing. arch. Ľubica Vitková, PhD. (examiner, lecturer, person responsible for course) - slovak, english
Last modification:
17. 9. 2020

Last modification made by Róbert Tichý on 09/17/2020.

Type of output: