Oct 21, 2020   10:47 p.m. Uršuľa
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Course syllabus 2_UMM_U - Spatial Management and Marketing (FAD - WS 2020/2021)


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University:
Slovak University of Technology in Bratislava
Faculty:
Faculty of Architecture and Design
Course unit title: Spatial Management and Marketing
Course unit code: 2_UMM_U
Mode of completion and Number of ECTS credits:
Exam (4 credits)
 
Name of lecturer: Bc. Ing. arch. Tomáš Hanáček, PhD. (examiner, instructor, lecturer) - slovak, english
Ing. arch. Viktor Kasala (lecturer) - slovak, english
Ing. arch. Katarína Smatanová, PhD. (lecturer) - slovak, english
Ing. arch. Dominika Štrbíková (instructor)
prof. Ing. arch. Ľubica Vitková, PhD. (examiner, lecturer, person responsible for course) - slovak, english
 
Learning outcomes of the course unit:
Spatial Management and Marketing offers students to gain a basic knowledge and overview in the field of management and marketing of urban development at the zonal, urban and regional level in both, theory and application. The course deals with the principles of connecting spatial management and marketing to the spatial and urban planning system. Students are explained appropriate marketing and management methods, tools and procedures for guiding development projects in a market economy.
 
Prerequisites and co-requisites:
none
 
Course contents:
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Recommended or required reading:
Basic:
VITKOVÁ, Ľ. Kvantitatívne parametre urbanistických štruktúr. Bratislava: ROAD, 2008. 113 p. ISBN 978-80-88999-35-5.
COPLÁK, J. Marketing v plánovaní a usmerňovaní rozvoja územia. Architektúra a urbanizmus, p. 3--15.
DOBRUCKÁ, L. -- COPLÁK, J. -- JAMEČNÝ, Ľ. -- JAŠŠO, M. -- LADZIANSKA, Z. Tvorba strategického rozvojového plánu obce. Bratislava : Univerzita Komenského, 2007. 150 p. ISBN 978-80-89197-66-8.

 
Planned learning activities and teaching methods:
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Assesment methods and criteria: -- item not defined --
 
Language of instruction:
Slovak, English
 
Work placement(s):
There is no compulsory work placement in the course unit.


Last modification made by Róbert Tichý on 09/17/2020.

Type of output: