Oct 21, 2020   4:49 a.m. Uršuľa
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Course syllabus 2_UMM_U - Spatial Management and Marketing (FAD - WS 2020/2021)


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University: Slovak University of Technology in Bratislava
Faculty:
Faculty of Architecture and Design
Course unit code:
2_UMM_U
Course unit title:
Spatial Management and Marketing
Mode of completion and Number of ECTS credits:
Exam (4 credits)
Course contents:
1.
Lectures (allowance 2/0)
 
a.
Management and marketing -- basic systematic, definitions and its specifics of application in urban areas.
Links between urban management and marketing and land-use planning system.
Managerial role of urban planner, management methods, tools and techniques. Organisation of development process in practice (project management).
b.
Social marketing (harmonisation of commercial interests with public interest and principles of sustainable development)
Land-development and localisation policies, tools of financial stimulation of urban development.
c.Urban and regional marketing. Corporate identity of a city. Image of city / region
Principles of development strategies for regions.
Principles of development strategies for specific urban areas.

2.
Seminars (allowance 0/1)
 
a.
2. Development strategy (city, area, region)
External analysis, internal analysis -- SWOT analysis, Quantification of the criteria analysed. Compilation of hierarchic system of objectives. Development scenarios -- alternative strategies.
b.Corporate identity of cities. Branding, logotype, architectural elements, visual style of city, CI and www.


Last modification made by Róbert Tichý on 04/17/2020.

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