Oct 21, 2019   11:15 p.m. Uršuľa
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Course syllabus 1_GRD2_D - Graphic Design II (FA - SS 2018/2019)

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University: Slovak University of Technology in Bratislava
Faculty: Faculty of Architecture
Course unit code: 1_GRD2_D
Course unit title: Graphic Design II
Mode of delivery, planned learning activities and teaching methods:
seminar3 hours weekly (on-site method)

Credits allocated: 3
Recommended semester/trimester: Design - bachelor (optional), 4. semester
Level of study: 1.
Prerequisites for registration: none
Assesment methods:
During the semester are obligatory consultations in:
Creating identity and advertising campaign of product or service.

Control of assigned work during the semester: 4th week, 10th week
Attendance: min. 10 attendances, allowed 3 vindication of absence
Learning outcomes of the course unit:
Utilization of existing experience in this kind of design and at the same time become use it in practice, respectively the context of the company / idea, design, implementation. By combining artistic creation and the practical world of communication we develop the main essence and meaning of graphic design.
Course contents:
acquaint the students with the topic (product or service)

split students into teams (every team has the same topic and individual consultation)

background research (product or service)

the creation of identity (product or service)

promotion on the market (product or service)

final presentation
Recommended or required reading:
BRAŠEŇ, M. Grafický dizajn v kontexte spoločnosti: Doktorandská dizertačná práca. Dissertation thesis. Bratislava : 2009. 117 p.
HEALEY, M. Co je branding?. Praha: Slovart, 2009. ISBN 978-80-7391-167-6.
TWEMLOWOVÁ, A. K čemu je grafický design?. Praha: Slovart, 2008. ISBN 978-80-7391-027-3.
EPICA AWARDS, E A. Epica 27: Creative Communications. London: Ava Publishing, 2014. ISBN 978-1-4725284-5-2.

Language of instruction: slovak
Courses evaluation:
Assessed students in total: 90

4,4 %14,4 %46,7 %21,1 %13,4 %0 %
Name of lecturer(s): Ing. Michal Brašeň, ArtD. (examiner, instructor, lecturer, person responsible for course, tutor) - slovak
Mgr. art. Petra Pavlík Huraiová (instructor, lecturer) - slovak
Last modification: 15. 5. 2018
Supervisor: Ing. Michal Brašeň, ArtD. and programme supervisor

Last modification made by Róbert Tichý on 05/15/2018.

Type of output: