Dec 11, 2019   6:01 p.m. Hilda
Academic information system

Course syllabus 424M0_4B - Marketing and Company Management (FCFT - WS 2019/2020)


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University: Slovak University of Technology in Bratislava
Faculty: Faculty of Chemical and Food Technology
Course unit code: 424M0_4B
Course unit title: Marketing and Company Management
Mode of delivery, planned learning activities and teaching methods:
lecture2 hours weekly (on-site method)

 
Credits allocated: 3
 
Recommended semester/trimester: -- item not defined --
Level of study: 1.
Prerequisites for registration: none
 
Assesment methods:
test
 
Learning outcomes of the course unit:
The subject provides students the basic knowledge of the company action in the market environment. The students will understand the fundamental economic terms and connections and will acquire the knowledge of an overall approach to the company management. Also, they will adopt basic marketing terms and categories and will realize the significance of the marketing approach to a progressively managed company.
 
Course contents:
Introduction to Economics - Market mechanism.
Legal forms of business.
Tax system in SR.
Quality and its assurance in the company.
Manufacturing process.
Business asset. Costs and price.
The role of marketing in business development.
Marketing environment, consumer buying behavior.
Marketing tools - Products and Distribution Policy Marketing tools - Pricing and Communication tools.
Marketing planning.
Ethics in marketing and business.
 
Recommended or required reading:
Basic:
HERZKA, P. -- KAJANOVÁ, J. Ekonomika a manažment podniku. Bratislava : STU v Bratislave,Ústav manažmentu, 2010. 203 p. ISBN 978-80-227-3268-0.
KOTLER, P. -- ARMSTRONG, G. Marketing. Praha : Grada Publishing, 2007. 855 p. ISBN 80-247-0513-3.

 
Language of instruction: slovak or english
 
Notes:
 
Courses evaluation:
Assessed students in total: 349

ABCDEFX
34,1 %32,1 %16,3 %9,7 %7,8 %0 %
Name of lecturer(s): doc. Ing. Monika Zatrochová, PhD. (person responsible for course) - slovak, english
 
Last modification: 29. 1. 2019
Supervisor: doc. Ing. Monika Zatrochová, PhD. and programme supervisor


Last modification made by Ing. Tomáš Molnár on 01/29/2019.

Type of output: