Information sheet ECTS Syllabus
Course syllabus 424M0_4B - Marketing and Company Management (FCFT - WS 2019/2020)
|University:||Slovak University of Technology in Bratislava|
|Faculty:||Faculty of Chemical and Food Technology|
|Course unit code:||424M0_4B|
|Course unit title:||Marketing and Company Management|
|Mode of delivery, planned learning activities and teaching methods:|
|Recommended semester/trimester:||-- item not defined --|
|Level of study:||1.|
|Prerequisites for registration:||none|
|Learning outcomes of the course unit:|
|The subject provides students the basic knowledge of the company action in the market environment. The students will understand the fundamental economic terms and connections and will acquire the knowledge of an overall approach to the company management. Also, they will adopt basic marketing terms and categories and will realize the significance of the marketing approach to a progressively managed company.|
|Introduction to Economics - Market mechanism.
Legal forms of business.
Tax system in SR.
Quality and its assurance in the company.
Business asset. Costs and price.
The role of marketing in business development.
Marketing environment, consumer buying behavior.
Marketing tools - Products and Distribution Policy Marketing tools - Pricing and Communication tools.
Ethics in marketing and business.
|Recommended or required reading:|
|Language of instruction:||slovak or english|
|Assessed students in total: 349|
|Name of lecturer(s):||doc. Ing. Monika Zatrochová, PhD. (person responsible for course) - slovak, english|
|Last modification:||29. 1. 2019|
|Supervisor:||doc. Ing. Monika Zatrochová, PhD. and programme supervisor|
Last modification made by Ing. Tomáš Molnár on 01/29/2019.