Sep 23, 2019   2:46 a.m. Zdenka
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Persons at STU

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Ing. Hana Janáková, PhD.
Identification number: 78599
University e-mail: hana.janakova [at]
Odborná asistentka CSc.,PhD. - Department of Economics and Management of Enterprising (IM OUP REK)

Contacts     Publications     Supervised theses     

Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Project of marketing plan for selected new rise firm
Written by (author): Ing. Veronika Nosková
Department: Department of Management of Chemical and Food Technologies (IM OUP REK)
Thesis supervisor: Ing. Hana Janáková, PhD.
Opponent:doc. PhDr. Dušan Špirko, PhD.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Slovak

Slovak        English

Title of the thesis:Návrh marketingového plánu pre vybranú novovznikajúcu firmu
Summary:Spracovanie marketingového plánu pre vybranú novovznikajúcu firmu. Prieskum marketingového trhu, segmentácia, targeting a positioning, charakteristika a aplikácia jednotlivých prvkov marketingového mixu.
Key words:marketingová stratégia, segmentácia, SWOT analýza, marketingový mix, marketing

Display and download files

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Parts of thesis with postponed release:

Final thesis (final thesis appendices) unlimited
Reviews for final thesis unlimited