Jul 20, 2019   9:27 a.m. Iľja
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akad. mal. Vladimír Petrík, ArtD.
Identification number: 5231
University e-mail: vladimir.petrik [at] stuba.sk
 
Odborný asistent CSc.,PhD. - Institute of art education multimedia (FA)

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Basic information

Basic information about a final thesis

Type of thesis: Dissertation thesis
Thesis title:The Semantics of Color in Design
Written by (author): akad. mal. Vladimír Petrík, ArtD.
Department: Institute of Design (FA)
Thesis supervisor: prof. akad. soch. Peter Paliatka
Opponent 1:prof. Ing. arch. Ivan Petelen, PhD.
Opponent 2:doc. akad. soch. Miroslav Zvonek, ArtD.
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Slovak

Slovak        English

Title of the thesis:The Semantics of Color in Design
Summary:The main topic of this thesis is the color, which creates the aesthetics of objects together with form, brand and designer's name. The color becomes as important as the function of the object. Emotional needs activated by the color of product become its integral part. This thesis examines the color, its history and different theories, the application and interpretation of colors and the connotation of this knowledge in the graphic and product design. The objective of this thesis is connected with the educational activities of the Institute of Design and is intended to expand the knowledge of students in the color semantics and to create illustrative material related to the use of color in the design. The information from respondents concerning their color preferences will be gathered through a survey. Few hypothetical questions will be asked: Is color crucial for the decision to buy and use the product? Are customers interested in the color of object and environment? What level of importance do they attach to it? What is their color preference? The second part of the research focuses on the transcription of the color range to the achromatic color scale and the capability of students to accomplish such task. Can the experience aquired during the university study become a lifelong need and a form of creative designers work? To achieve the objectives of the thesis we shall analyse the history of semiotics based on the works and findings of its main personalities. This research will help us to find answers related to the use of color and its connotation in designers works. On top of that, we shall analyse different systems of transfer of information contained in colors from the historical, psychological, and geographical aspect. The attention will be drawn to the history and theory of colors, color spaces and systems used by designers in their creative work. The historical classification based on the binary opposition of colors: white-black, red-green, yellow-blue and light-dark, warm-cold, stems inter alia from the anthropological studies. The color was thoroughly examined from all possible aspects during centuries and a lot of different theories arised, e.g. linear, circular, flat and spatial theory, theories of color categorization, and many others. Nevertheless, the color remains a mystery. Red, green and blue are the three primary colors, thanks to which we can distinguish all colors based on a three-channel composition of eye retina. German doctor Helmholz based his mixing of three color lights on this principle, and named it the additive mixing of light. Helmholtz's scientific classification to hue, brightness and color saturation, became the basis for a modern classification of colors. Basically, the transformation of a color space RGB to the CMYK color space is called the Gamut. Categorization of color spaces is allowed by the combinatorics, which is applied in computers. The use of computers speeds up the creation of designers works and a rapid orientation in the color spaces. One of the strongest segments of design represent the automotive industry. Its color solutions developped incredibly in the second half of the 20th century. The ongoing development in this sector brought the creation of unrepeatable colouristic innovations. Its color concepts are based on the classic spectral colors and metallic colors. The impact of color occurs not only in cars, the color segmentation affects the fast orientation in space. The research itself will be divided into two parts. We will focus on the popularity of certain colors for consumer goods and specific environment. As mentioned, the relevant data will be collected via survey and the outcome of it will be analysed and evaluated. The second part of the research will be aimed to establish the ability of students to transform the range of warm and cold tones in a gray scale on the colored squares. Knowledge of such as a scale is like a grey graphite drawing that provides the initial and immediate visualization of the designer's idea. In addition to the shape the designer can visualize the color of the product. The evaluation of the realised survey confirmed that the color is an important and integral part of the product and the environment. Customers, users of the product, appreciate the emotional effect of colors and attach to them a great importance in the perception of the product and space. The thesis uses standard methods of analysis, synthesis, abstraction and combinatorics. For the comparision of data aquired from our own research we have used the statistical method. Main sources of information for the thesis are domestic and foreign literature, questionnaires, interviews, students works, publications related to history, theory, semiotics, design and color. The results of the research suggest, that ignoring the wealth of color information and its aesthetic message would be overlooking one of the most powerful communication designers tool. Keywords: color, design, semiotics, sign, light, color management
Key words:color, design, semiotics, sign, ight, color management

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