Apr 19, 2019   8:50 a.m. Jela
Academic information system

Summary of topics offered - Faculty of Electrical Engineering and Information Technology


Basic information

Type of work: Bachelor thesis
Topic: Marketing založený na udalostiach
Title of topic in English: Event based marketing
State of topic: approved (prof. Dr. Ing. Miloš Oravec - Study programme supervisor)
Thesis supervisor: Privatdozent Dr. rer. nat. Martin Drozda
Faculty: Faculty of Electrical Engineering and Information Technology
Supervising department: Institute of Computer Science and Mathematics - FEEIT
Max. no. of students: 1
Academic year:2018/2019
Proposed by: Privatdozent Dr. rer. nat. Martin Drozda
Summary: Témou tejto bakalárskej práce je navrhnúť univerzálny koncept trackovania udalostí/akcií v správaní klienta (cross rôzne platformy vrátane sociálnych sietí), tieto v streame efektívne zbierať a identifikovať tie udalosti, ktoré následne budú spracované pre marketingovo-cielených (inbound/outbound) a kanálových konzumentov (next best offer, good advice, a pod.)



Limitations of the topic

To sign up for a topic it is necessary to fulfil one of the following restrictions

Limit to study programme
The table shows limitations of study programme, field, track the student has to be enrolled in to be able to register for a given topic.

ProgrammeTrackTrack
B-API Applied Informatics-- not entered -- -- not entered --

Limit to courses
The table shows limitations of a course the student has to complete to be able to register for a given topic.

DepartmentCourse title
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