Oct 21, 2019   7:53 p.m. Uršuľa
Academic information system

Summary of topics offered - Faculty of Electrical Engineering and Information Technology


Basic information

Type of work: Diploma thesis
Topic: Marketing založený na udalostiach
Title of topic in English: Event based marketing
State of topic: approved (prof. Dr. Ing. Miloš Oravec - Study programme supervisor)
Thesis supervisor: Dr. rer. nat. Martin Drozda
Faculty: Faculty of Electrical Engineering and Information Technology
Supervising department: Institute of Computer Science and Mathematics - FEEIT
Max. no. of students: 1
Academic year:2018/2019
Proposed by: Dr. rer. nat. Martin Drozda
Summary: Témou tejto diplomovej práce je navrhnúť univerzálny koncept trackovania udalostí/akcií v správaní klienta (cross rôzne platformy vrátane sociálnych sietí), tieto v streame efektívne zbierať a identifikovať tie udalosti, ktoré následne budú spracované pre marketingovo-cielených (inbound/outbound) a kanálových konzumentov (next best offer, good advice, a pod.)



Limitations of the topic

To sign up for a topic it is necessary to fulfil one of the following restrictions

Restrictions by study
The table shows restrictions by study to which the student has to be enrolled in order to sign up for the given topic.

Programme
I-API Applied Informatics

Limit to courses
The table shows limitations of a course the student has to complete to be able to register for a given topic.

DepartmentCourse title
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