Jun 18, 2019   8:40 a.m. Vratislav
Academic information system

Summary of topics offered - Slovak university of technology in Bratislava


Basic information

Type of work: Diploma thesis
Topic: Spoločensky zodpovedný marketing ako nástroj zvyšovania konkurencieschopnosti podniku (2019/2020)
Title of topic in English: Socially Responsible Marketing as a Tool to Increase Business Competitiveness
State of topic: approved (prof. Ing. Miloš Čambál, CSc. - Study programme supervisor)
Thesis supervisor: doc. Ing. Jaromíra Vaňová, PhD.
Faculty: Faculty of Materials Science and Technology in Trnava
Supervising department: Institute of Industrial Engineering and Management - MTF
Max. no. of students: --
Academic year:2018/2019
Proposed by: doc. Ing. Jaromíra Vaňová, PhD.
Summary: Teoreticky popísať udržateľný marketing, marketingové nástroje a budovanie imidžu podniku. Zanalyzovať nástroje marketingu v priemyselnom podniku, najmä s ohľadom ich využitia na budovanie jeho imidžu. Na základe zistení navrhnúť koncept spoločensky zodpovedného marketingu



Limitations of the topic

To sign up for a topic it is necessary to fulfil one of the following restrictions

Limit to study programme
The table shows limitations of study programme, field, track the student has to be enrolled in to be able to register for a given topic.

ProgrammeTrackTrack
I-PMA Industrial Management-- not entered -- -- not entered --

Limit to courses
The table shows limitations of a course the student has to complete to be able to register for a given topic.

DepartmentCourse title
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