May 26, 2019   5:56 p.m. Dušan
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New marketing-management trends leading to increase corporate competitiveness

Supervisor: doc. Ing. Milan Jedlička, PhD.


Basic information   Workers      


This page shows details on the project. The primary projects are displayed together with a list of sub-projects.

Project description:The main idea of the project is to search into impact of the new trends exploitation in marketing-management and marketing communication and effects of their exploitation by increasing of corporate competitiveness. The category on which is focused the attention in this project is mostly category of all Slovak industrial corporations that accept changes resultant from development of social and exonomic system and also scientific and technical progress.
Kind of project:VEGA ()
Department:Department of Industrial Engineering and Management (MTF)
Project identification:1/2579/05
Project status:Successfully completed
Project start date :01. 01. 2005
Project close date:31. 12. 2007
Number of workers in the project:9
Number of official workers in the project:9

Official project workers

The following table shows the researcher workers who have been assigned official roles in a project.

OfficerOfficial roles
doc. Ing. Milan Jedlička, PhD.zodpovedný riešiteľ
Ing. Dagmar Babčanová, PhD.spoluriešiteľ
Ing. Viera Bestvinová, PhD.spoluriešiteľ
Ing. Ján Cabadaj, CSc.spoluriešiteľ
prof. Ing. Jarmila Šalgovičová, CSc.spoluriešiteľ
Mgr. Ing. Jana Urdziková, PhD.spoluriešiteľ
doc. Ing. Viliam Cibulka, CSc.spoluriešiteľ
Ing. Martin Jedlička, PhD.spoluriešiteľ
Ing. Ján Lenhardtspoluriešiteľ