Apr 3, 2020   7:26 p.m. Richard
Academic information system

Final theses

Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Importance of marketing for production quality assurance
Written by (author): Ing. Ahmed Tahir A. Al Salim
Department: Institute of manufacturing systems, environmental technology and quality management (FME)
Thesis supervisor: prof. Ing. Edita Hekelová, PhD.
Opponent:Ing. Milan Rafaj, PhD.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Slovak        English

Title of the thesis:Importance of marketing for production quality assurance
Summary:In recent years society has seen a radical shift in management thinking. Interest in quality improvement, which had some early and superficial expression as customer care, is now being refueled by a number of problem solving techniques. Quality is not an event - it is a process, and a mindset. A consistently high quality product cannot be produced by a faulty process. There needs to be a repetitive cycle of measuring quality, updating processes, measuring, updating processes, etc. We use the PDCA cycle of Plan, Do, Check and Act. Company cannot have a quality system without a defined process. And good marketing is important to bring quality goods to customers.
Key words:Quality, marketing, PDCA cycle, SWOT analysis

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