Mar 29, 2020   2:50 p.m. Miroslav
Academic information system

Final theses


Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:The proposal for improving marketing processes aimed to improve relations with customers in industrial company
Written by (author): Ing. Ondrej Uher
Department: Institute of Industrial Engineering and Management (MTF)
Thesis supervisor: prof. Ing. Jarmila Šalgovičová, CSc.
Opponent:Ing. Miroslav Babčan, PhD.
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Slovak        English

Title of the thesis:The proposal for improving marketing processes aimed to improve relations with customers in industrial company
Summary:UHER, Ondrej: The proposal for improving marketing processes aimed to improve relations with customers in industrial company [Bachelor thesis] - The Slovak University of Technology in Bratislava. Faculty of Materials Science and Technology in Trnava; Institute of Industrial Engineering, Management and Quality. Supervisor: prof. Ing. Jarmila Šalgovičová, CSc. -- Trnava: MtF STU, 2013. 55 s. Bachelor thesis is focused to marketing processes and improving towards customers in ŽOS Trnava, a.s. Thesis is divided into two main parts - theoretical and experimental. Theoretical part is in first chapter aimed at describing of marketing processes, procedural access, B2B market, and marketing environment. Second chapter deals with characteristic of ŽOS Trnava, a.s., analysis of current state of individual marketing processes with organization and customers. Experimental part is focused to introduction of designs for improving relationships with customers through the facts about company. The last chapter is aimed at summarization of designed solutions.
Key words:marketing, B2B , procedural access, marketing processes, customers

Display and download files

To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.

Display the assignment form

Parts of thesis with postponed release:

Final thesis (final thesis appendices) unlimited
Reviews for final thesis unlimited