Jun 3, 2020   7:38 p.m. Karolína
Academic information system

Final theses

Basic information

Basic information about a final thesis

Type of thesis:
Diploma thesis
Thesis title:
Draft marketing strategy in the company Knott, s. r. o.
Written by (author): Ing. Michala Gaštanová
Thesis supervisor:
doc. Ing. Igor Ščepka, PhD.
Final thesis progress:
Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:

Slovak        English

Title of the thesis:
Draft marketing strategy in the company Knott, s. r. o.
This thesis analyzes the company's marketing strategy Knott, s. r. o.. The first part is devoted to theoretical basis. It describes the process of strategic management and strategic marketing planning. In the second, practical part, the theoretical knowledge applied in practice. It is analyzed the internal and external environment of the SWOT analysis and the BCG matrix. Based on the analyzes and theoretical knowledge I proposed marketing strategy, through which the company will seek to achieve their objectives.
Key words:
marketing strategy, analysis of internal environment, marketing targets, analysis of external environment, SWOT analysis

Display and download files

To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.

Parts of thesis with postponed release:

Final thesis (final thesis appendices) unlimited
Reviews for final thesis unlimited