Jan 19, 2020   2:36 a.m. Drahomíra, Mário, Sára
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Final theses

Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Creating a marketing strategy in company Shipbuilding and Machinery a.s.
Written by (author): Ing. Ivan Guliš
Department: Institute of manufacturing systems, environmental technology and quality management (FME)
Thesis supervisor: prof. Ing. Edita Hekelová, PhD.
Opponent:PaedDr. Ing. Ingrid Součková, PhD.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Slovak

Slovak        English

Title of the thesis:Creating a marketing strategy in company Shipbuilding and Machinery a.s.
Summary:A Master's thesis deals with theory and practical aplications of marketing, marketing planing and strategy in bussines company Shipbuilding and Machinery a.s. Theoretical part is explea-ning historical's evolution of marketing, his ways of evolution for contemporary, when marke-ting is considered for modern economical science, which her good understanding is good base for effective operations on industrial markets and succesful propagation among consumers. This work also addresses the analysis and research company, commenting on the individual results that are beneficial for the next part of the work. In practical part of this theses is deve-loped marketing strategic for company Shipbuilding and Machinery a.s, which is helpful for meet of results in this company. In end part of this theses are results, result's presentation and recommendations for further development.
Key words:plan, marketing, marketing strategy , developing, engineering, expansion, growth

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