Basic information about a final thesis
Type of thesis:
The proposal for utilization of new trends of marketing communication in PCA Slovakia, s. r. o.
Written by (author):
|Ing. Viera Táčovská|
|Institute of Industrial Engineering and Management (MTF)|
|Opponent:||doc. Ing. Henrieta Hrablik Chovanová, PhD.|
Final thesis progress:
Final thesis was successfully defended.
Additional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
Language of final thesis:
Title of the thesis:
|The proposal for utilization of new trends of marketing communication in PCA Slovakia, s. r. o.|
Marketing communication is a way of contact among company and customer, which is targeted on rising sales of products. The main goal of my bachelor thesis is to define some possibilities of using new marketing trends and propose way of their using in the PCA Slovakia, s. r. o. company. My bachelor thesis is split into four main chapters. Into the first are processed theoretical knowledges of new trends of marketing communication. Second part contains short analysis of company and status of using marketing tools. In the third chapter we presented the proposal for utilization of the new trends. The evaluation of proposed solutions are processed in the last part.
|Key words:||marketing, marketing communication, customer, product|
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