May 25, 2020   11:24 a.m. Urban
Academic information system

Final theses

Basic information

Basic information about a final thesis

Type of thesis:
Bachelor thesis
Thesis title:
The proposal for utilization of new trends of marketing communication in PCA Slovakia, s. r. o.
Written by (author):
Ing. Viera Táčovská
Institute of Industrial Engineering and Management (MTF)
Thesis supervisor:
Opponent:doc. Ing. Henrieta Hrablik Chovanová, PhD.
Final thesis progress:
Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:

Slovak        English

Title of the thesis:
The proposal for utilization of new trends of marketing communication in PCA Slovakia, s. r. o.
Marketing communication is a way of contact among company and customer, which is targeted on rising sales of products. The main goal of my bachelor thesis is to define some possibilities of using new marketing trends and propose way of their using in the PCA Slovakia, s. r. o. company. My bachelor thesis is split into four main chapters. Into the first are processed theoretical knowledges of new trends of marketing communication. Second part contains short analysis of company and status of using marketing tools. In the third chapter we presented the proposal for utilization of the new trends. The evaluation of proposed solutions are processed in the last part.
Key words:marketing, marketing communication, customer, product

Display and download files

To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.

Parts of thesis with postponed release:

Final thesis (final thesis appendices) unlimited
Reviews for final thesis unlimited