Feb 17, 2020   1:43 p.m. Miloslava
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Final theses

Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:PEST Analysis for small and medium business in Slovakia
Written by (author): Ing. Peter Úradníček
Department: Institute of manufacturing systems, environmental technology and quality management (FME)
Thesis supervisor: doc. Ing. Igor Ščepka, PhD.
Opponent:prof. Ing. Edita Hekelová, PhD.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Slovak

Slovak        English

Title of the thesis:PEST Analysis for small and medium business in Slovakia
Summary:The diploma work is aimed on confirming the applicability of the business enviroment PEST analysis on the requirements for small and medium business. The content of the diploma work is the conclusion and summing up the knowledge of the strategic management enviroment, the definition of the small and medium business commission for the economy of a country and the characterization of its management system. The output of this diploma work subject is a process of the business enviroment characterization by using the PEST analysis and its use for suggesting a business strategy of a small business.
Key words:small and medium business, business enviroment, business enviroment analysis, strategic management

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