Basic information about a final thesis
Type of thesis:
|Proposal for measures to improve the use of marketing tools in industrial company IMC Slovakia s.r.o. Považská Bystrica|
|Written by (author):||Ing. Veronika Raguľová|
|Thesis supervisor:||Ing. Vanessa Prajová, PhD.|
|Opponent:||Ing. Marek Kudla|
Final thesis progress:
|Final thesis was successfully defended.|
Additional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
Language of final thesis:
|Title of the thesis:||Proposal for measures to improve the use of marketing tools in industrial company IMC Slovakia s.r.o. Považská Bystrica|
Bachelor work is consisting of theoretical, analytical and designing part. In theoretical part of work are paid attention on clarification of basic concepts contiguous with marketing mix and effort for optimal division of implements in business. Priority is to using implements and potential of business as the most effectively. Decomposition of implements is made in marketing strategy and a good impression is made on target costumers. Analytical part is presenting analytical status of using implements in marketing mix of industrial business IMC Slovakia s.r.o., Považská Bystrica. Of knowledge from theoretical part of work and of analysis from present status of using implements in marketing mix are had to propose some new measures of using implements in marketing mix. End of bachelor work is devoted to the appreciation of the proposed measures.
|Key words:||price, distribution, communication, product|
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