Jun 3, 2020   6:54 p.m. Karolína
Academic information system

Final theses


Basic information

Basic information about a final thesis

Type of thesis:
Bachelor thesis
Thesis title:
Proposal for measures to improve the use of marketing tools in industrial company IMC Slovakia s.r.o. Považská Bystrica
Written by (author): Ing. Veronika Raguľová
Department:
Thesis supervisor: Ing. Vanessa Prajová, PhD.
Opponent:Ing. Marek Kudla
Final thesis progress:
Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:
Slovak

Slovak        English

Title of the thesis:Proposal for measures to improve the use of marketing tools in industrial company IMC Slovakia s.r.o. Považská Bystrica
Summary:
Bachelor work is consisting of theoretical, analytical and designing part. In theoretical part of work are paid attention on clarification of basic concepts contiguous with marketing mix and effort for optimal division of implements in business. Priority is to using implements and potential of business as the most effectively. Decomposition of implements is made in marketing strategy and a good impression is made on target costumers. Analytical part is presenting analytical status of using implements in marketing mix of industrial business IMC Slovakia s.r.o., Považská Bystrica. Of knowledge from theoretical part of work and of analysis from present status of using implements in marketing mix are had to propose some new measures of using implements in marketing mix. End of bachelor work is devoted to the appreciation of the proposed measures.
Key words:price, distribution, communication, product

Display and download files

To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.

Parts of thesis with postponed release:

Final thesis (final thesis appendices) unlimited
Reviews for final thesis unlimited